Welcome
I'm Geraldine — a creative strategist behind Whiskey & Wasabi LLC.
I help brands understand what content will resonate with their audience through research, performance insight, and intentional creative direction.
Instead of guessing what to post, I help you get clear on what works, why it works, and what to do next.
Content Strategy, Simplified
Clear direction for content that connects, resonates, and performs.
Creative Strategy Audit
Clarity for your content. Direction backed by insight.
I review your content, audience, and positioning to uncover what's working,
what's not, and what to do next.
✔ content audit + insights
✔ audience clarity
✔ hooks + content direction
✔ 2-week content plan
Starting at $250 — strategic, clear, and tailored to your brand.
30-Day Content Starter Plan
A simple, strategic starting point for brands that need direction before they create more content.
✔ clear audience + messaging
✔ 30-day content plan (12–16 posts)
✔ AI prompts to execute
Starting at $250 — practical direction you can actually use.
Strategy in Action
Real examples of audience research, creative direction, and strategic thinking in practice.